![]() ![]() ![]() Our design director was watching Tomorrow’s World when they demonstrated “flocking”, a way of producing velvet-like patterns on wallpaper or cloth. First, borrowing from America, we added a voice box and turned him into The Talking Commander. But with toys, that initial burst of popularity tends to level off, so we’d make changes to keep sales up. We wanted to kit him out with British outfits. The Vietnam war damaged the appetite for the military, so we relaunched him as an adventurer Palitoy’s sales manager, Hal Belton, brought one back for his grandson, who loved it, and soon Palitoy had negotiated a deal to make a British version. ![]() GI Joe was launched at the 1964 New York toy fair. ‘We added the facial scar as a design registration, to deter copying.’ Photograph: Alamy Bob Brechin, Palitoy designer ![]()
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